LONDON (CelebrityAccess) – Live Nation has launched Electronic Nation, a new UK-based electronic music division, which will be led by Cream MD Scott Barton.
Barton, who brings over 25 years’ experience to the position, currently handles both Creamfields and Steel Yard festivals, as well as UK touring for some of the biggest names in dance music.
Now one of the biggest electronic music events in the world, Creamfields, which takes place on the August Bank Holiday weekend in Daresbury, UK, with a number of international editions being held in Chile, Abu Dhabi, Ibiza, Malta, Brazil, Argentina, Peru, Australia, Hong Kong, and multiple cities in China, attracts everyone from Swedish House Mafia, Calvin Harris and Tiësto to deadmau5, Eric Prydz, Carl Cox, The Chainsmokers, Skrillex, The Chemical Brothers, and more.
Steel Yard, which regularly operates out of Liverpool and London, also hosts sell-out events featuring the likes of Above & Beyond, Eric Prydz and Armin van Buuren among countless others from a wide range of electronic genres.
“With Scott’s outstanding record managing global brands Cream and Creamfields, this new division is a major advance for Live Nation and for artists and acts in this genre,” said Denis Desmond, Chairman Live Nation UK and Ireland.
Barton added: “Electronic music has always been at the heart of what we do. We have a dedicated team who work hard to connect fans to electronic music events across the UK. As the scene continues to grow, the knowledge and experience we have is key to our success.”
The new division will be based in London and will encompass all electronic music at Live Nation UK.