LOS ANGELES (CelebrityAccess) Ticketmaster and the National Hockey League have announced a 10-year extension to their contract, the longest agreement since the two entities first entered into a partnership.
The NHL was an early adopter of Ticketmaster’s technology, and the 2018 and 2019 NHL All-Star Games saw 85 percent and 88 percent of fans entering the arenas using mobile tickets, respectively. The NHL was also the first to implement mobile ticketing at the Navy-Marine Corps Memorial Stadium for the 2018 Coors Light NHLStadium Series and at Notre Dame Stadium for the 2019 Bridgestone NHL Winter Classic.
“We are thrilled to announce this landmark renewal with an iconic brand. Ticketmaster is the gold-standard in their industry and an outstanding partner of the National Hockey League, and we are excited that we’ll be together for at least another ten years,” said NHL Commissioner Gary Bettman. “Through our partnership we look forward to using Ticketmaster’s state-of-the-art ticketing and venue-access technology which will continue to serve NHL fans well in arenas around the League.”
“Ticketmaster is very proud of our longstanding partnership with the NHL,” said Jared Smith , Ticketmaster President. “The NHL has a strong history of being first in line to use the latest and most innovative technologies available. Now all of our NHL club partners will be able to implement Presence and SafeTix next season, further reducing ticketing fraud and giving teams greater insights to help them forge even stronger relationships with their fans.”