(Hypebot) With income related to live performances accounting for 60 – 80% of most artists’ income, never has it been more important to build and sustain a touring career. Grassroots Touring, a new course authored by music industry Bruce Houghton, is designed to teach just that. Houghton is the editor of Hypebot and MusicThinkTank and the president of the Skyline Artists Agency.
During the 12 week college level course, the students will explore how to launch a touring career from scratch. They’ll learn how to create a memorable live performance; book, negotiate, and market only the right shows; capture a loyal fan base; tour regionally and nationally and build a success story that helps expand their entire career.
There’s more info online here.