WMG Steps Into Games Distribution Business With WEA Deal

NEW YORK (Hypebot) – Abandon Interactive Entertainment has

inked an exclusive agreement with WEA Corp.,

WMG's U.S. sales and retail distribution company, to market

and distribute "Freaky Creatures," a player-customized,

cross-platform, multi-player game universes for tweens. "Freaky Creatures" comes

packaged with one of 10 collectible toys and an

accompanying USB key, which gives players access to

download the game to their personal computer and mobile

devices.

As part of the agreement, WEA will distribute "Freaky

Creatures" products in the United States through

traditional game retail channels as well as online and

mobile outlets.

COMMENTARY:This partnership seems an unusual choice

for both companies. How much experience does WEA have

selling to game outlets and why with the popularity of many

music centered games why would WMG choose a tween

collectible series for its first foray into a new market?