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Industry Veterans Open Artist Development/Management Company

Georgia McBride, formerly with ASCAP, and Winnie Wong, formerly with A&M Records/Polygram, have formed W3G Entertainment Group LLC, a new artist development and management company, specializing in customized integrated marketing programs for record labels, artists and management companies.

The customized marketing plans include a strategic approach to integrating all key marketing elements and channels, and includes coordination of promotion, branding, publicity, live performances, web, fan clubs, etc, all tied under one umbrella communications strategy.

McBride's clients include Devorah McBride, Carla Behan and Parker Kelly; Wong oversees Nefertiti Jones and Clurel.