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EMI Taps Ricall For Synch Licenses

LONDON (Hypebot) — Ricall, which claims to be the largest online music licensing marketplace, has signed a global deal with EMI Music.

Under the agreement, EMI will utilize Ricall's online platform for synchronisation licensing (the commercial use of its music in advertising, films, TV, games, new media productions and premium licensing for music promotions by major brands). The entire EMI catalog is part of the deal.

From the press release:

EMI Music represents a highly diverse roster of artists and one of the richest catalogs of recordings ever assembled from stars such as Lily Allen, Blur, Corinne Bailey Rae, The Beach Boys, The Beatles, Coldplay, Depeche Mode, Goldfrapp, Gorillaz, Hot Chip, Norah Jones, Nigel Kennedy, The Kooks, Lenny Kravitz, Kylie, Moby, Pink Floyd, Queen, Simon Rattle, Rolling Stones, KT Tunstall, Keith Urban and Robbie Williams. Its music spans all tastes and genres – from pop, rock, urban and country, to classical, jazz, Christian and world music, to children's, easy listening and spoken word.

Ronn Werre, EMI Music's Executive Vice President of Global Sales, said:
"EMI Music's goal is to create maximum exposure and value for our artists' music by embracing digital technologies and providing the best service to customers. Recalls technology will help us deliver a seamless process to business clients wishing to access EMI's repertoire on a global basis. It is a great system that complements our existing search tools and is a very effective means of reaching new clients, giving our artists more opportunities to generate revenue through all kinds of established and emerging platforms."

Richard Corbett, Founder and CEO of Ricall said: "We are delighted to announce this deal with EMI which will see Ricall working closely with a second major music group to promote their entire global music catalog for licensing via Ricall. Synch and premium licensing are a significant and rapidly growing source of revenue for the music industry. Recalls unique platform enables copyright owners to take full advantage of this additional market by processing a much greater volume of music licensing more efficiently and cost effectively."

Key aspects of Recalls deal with EMI include:

  • EMI's entire global catalog of recordings will be uploaded
    onto Recalls existing online library – creating a total of more than three million tracks to be found and licensed at

  • Ricall will develop a syncsite on its website for EMI to promote
    artists from its own global catalog for synch licensing deals.

  • As a global deal, Ricall will develop syncsites for EMI's
    catalog in each territory and will work closely with EMI in generating the highest levels of awareness by the potential client base.

  • Ricall will source and license premium licensing deals for EMI
    tracks such as 'free to consumer' music offerings supported by major consumer brands.

  • Any licenses granted by EMI will always be subject to the artist's approval.

    Previously the labor intensive process of navigating the complicated world of music copyright to obtain a license meant only large ad agencies, promotion companies and film studios had the resources and budgets to license well known tracks for various forms of commercial usage. Recalls technology delivers a significantly more efficient process, enabling more types of buyers such as viral producers and video game developers, to find and license a greater variety of music from labels' deep back catalogues thereby helping copyright owners and commercial music users take full advantage of the long tail of both music and production.

    Ricall has the most comprehensive music collection available from any B2B music destination, now encompassing more than three million tracks, including every track to have ever charted in the UK and US since charts began. This online library is being added to continuously with both the latest hits as well as new releases from independent and unsigned artists.