Bon Jovi will be the first major artist to adopt a serialization program on their forthcoming
album, "Bounce" set for release October . Each copy of "Bounce" will contain a unique PIN code, which will be stickered in the album packaging. Each person who buys the album can register their number at http://www.bonjovi.com, which provides automatic membership to the program titled, "American XS." "American XS" provides the consumer with an ongoing menu of exclusive opportunities and is being implemented on a global basis. There is no charge or fee for "American XS" membership.
"American XS" will offer buyers of "Bounce" exclusive benefits including "first in line" for concert tickets, unreleased tracks, behind the scenes footage and interaction with the band amongst many other exclusive offers. Periodically, after registration, other offers will be available including a three-day priority purchase window for tickets to the Bon Jovi World Tour (via Ticketmaster), exclusive chats with the band, contests for trips and merchandise, streamed concerts from the World Tour, discounts on merchandise, and even the opportunity to join the band onstage at concert dates.
Bon Jovi felt compelled with the release of "Bounce" to again give back to their fans and reward them for going out and purchasing the album. In addition, they wanted to address the decline in album sales which is growing increasingly more prevalent due to piracy and file sharing. The belief is that added value benefits offered through "American XS" will give Bon Jovi fans incentive to go out and get the new album legitimately. The "American XS" serialization is a benchmark offer, introducing the concept of the 'living album,' giving fans a real, on-going relationship with the artist. It's a win-win situation for the consumer and the music industry — the consumer gets real value for the purchase price and the industry benefits by having consumers in record stores.
Bon Jovi has sold more than 92 million albums worldwide, and played over 2,000 shows in 47 countries to more than 31 million people.