LOS ANGELES (CelebrityAccess) — AEG’s ticketing platform AXS and YouTube announced a partnership that will allow fans to purchase live event tickets directly from YouTube Official Artist Channels.
Fans watching music videos from YouTube’s Official Artist Channels for participating artists will now be able to view tour date listings from AXS events across the U.S. directly on the information page for the video.
The system uses AXS’ Fansite technology and will offer access to both primary and secondary market tickets, AXS said.
“In partnership with YouTube, we are proud to continue extending the reach of the AXS platform naturally where fans are being fans,” said Dean DeWulf, SVP, Music for AXS. “This contextual integration enables the more than 1.3 Billion YouTube users to be a click away from seeing their favorite bands live at AXS venues and events across the country.”
The AXS deal follows similar agreements with rivals such