LOS ANGELES (CelebrityAccess) Primavera Sound Festival is spreading across the ocean from its genesis in Barcelona, Spain, and coming Stateside to Los Angeles in 2020.
The DJ festival, which has already expanded to Porto, Portugal, drew 222,000 last year and is currently wrapping this year’s event, which began last Monday. The event began two decades ago, drawing 7,000. Known for its eclectic lineup, this year’s event included J BAlvin, Robyn, Miley Cyrus, and Janelle Monae. Next year’s event is expected to include a reunion of Pavement.
Although Primavera is translated as “spring,” the Los Angeles event is expected to take place in Los Angeles Sept. 19-20. ” What better place for the festival’s next stop than where it is always… primavera, i.e. spring?” organizers said.
The U.S. event will coincide with the 20th anniversary of Primavera Sound that started in the Poble Espanyol of Barcelona in 2001. The Los Angeles version will accompany the Barcelona festival along with Portugal’s Oporto festival that was born in 2012 to extend the spirit of Primavera Sound.
“We have been thinking about Los Angeles for many years now, and the celebration of our 20th anniversary felt like the perfect timing for the decision of crossing overseas,” said Gabi Ruiz, one of Primavera Sound’s directors. “Our goal is to bring the Primavera Sound spirit and vibe to cities with a similar feel: creative, colorful and welcoming. And with this, to give something new to the city, to show a new side and new possibilities to be built and harvested together. So it’s a dream to finally say: yes, it had to be Los Angeles.”
“Primavera Sound is an inspiring tastemaker festival and we’re thrilled to be working with their Barcelona team in bringing it to Los Angeles next year,” said Brian Smith, SVP of Los Angeles Booking at Live Nation. “The festival is a forward-thinking exploration of music and culture, and it will offer a unique and powerful experience to connect with fans.”
Although a lineup has not been announced, early bird tickets go on sale this Friday.