LOS ANGELES (CelebrityAccess) — Clothing manufacturer Gildan announced it has struck a multi-year partnership with Live Nation that will see it cast as the “official printwear partner” across 16 Live Nation music venues and 6 music festivals.
Festivals announced as a part of the deal include BottleRock, Bonnaroo, Rolling Loud, HARD Summer, Mala Luna, and EDC Orlando.
The deal also includes promotional and marketing rights for Gildan related to these venues and events into the broader consumer channel across North America.
The partnership will officially launch this weekend at the BottleRock Festival, where Gildan will sponsor VIP experiences, consumer-facing promotions, on-site activations, and integrated social media campaigns.
“We are excited to partner with Live Nation, the leader in the live music industry,” said Jeffrey Cooper, Vice-President Marketing, Gildan Activewear SRL.” Music is a passion point for our consumers and the live music experience provides us a unique and tremendous opportunity to connect with fans right across the U.S.”