SYDNEY, NSW (CelebrityAccess) — Live Nation Australia announced it has extended its sponsors partnership with National Australia Bank.
Under the terms of the deal, Live Nation Australia provides the NAB’s customers with early access to tickets for select Live Nation tours and events to discount ticket offers and premium experiences and access to other unique experiences in and around Live Nation-produced events.
The deal also includes tour sponsorships as well as brand and venue activations.
NAB has been a partner of Live Nation since 2015. The partnership has included activations at major stadium and arena tours, to tour sponsorships with Pop-up Globe, a touring full-scale replica of London’s famed Globe Theatre, and Mister Maker, a popular BBC children’s program.
“Through our partnership with NAB, we have been able to help them deliver a program that recognizes customers for their loyalty by giving them exclusive access to live experiences not just in music, but also across our growing family entertainment and comedy segments,” said Roger Field, CEO of Live Nation Australia.
“We’re delighted to extend our partnership with Live Nation Australia, and continue to offer our customers access to amazing live music and entertainment experiences,” added NAB Head of Media and Partnerships, Thomas Dobson.