MELBOURNE, Australia (CelebrityAccess) — Ticketmaster announced that it has partnered with Australian venue operator Marriner Group to roll out full digital ticketing at the 2,000 capacity Forum Melbourne.
When the changes have been implemented, Forum Melbourne will be the first venue in Australia to switch towards a fully mobile ticketing service.
Maria O’Connor, Managing Director of Ticketmaster Australia and New Zealand said: “Digital ticketing is the future and our partnership with Marriner Group is another step in our mission to put mobile first. Getting the technology live across all shows at the iconic Forum Melbourne is a huge milestone in this journey making fans lives easier.”
The partnership will bring Ticketmaster to bring its full suite of digital ticketing services and technology to the venue, providing for tickets to be delivered to customer’s mobile phones, and transferred to friends or other patrons.
The service also includes Ticketmaster’s data analytics, as well as Ticketmaster’s blockchain ticketing system, providing increased security, and decreased fraud.
The launch of digital tickets at Forum Melbourne follows a successful rollout of digital tickets for the Harry Potter And The Cursed Child theatre shows at Marriner Group’s Princess Theatre in Melbourne.
The first events to go on sale at Forum Melbourne with 100% digital tickets will be shows for artists Maribou State, James Blake, and Tycho, promoted by Secret Sounds.
“Innovating is critical to us here at Secret Sounds. A fully digital ticketing system means less scalping, safe and easy transfer to friends and a better environmental outcome by not printing or producing tickets,” said Secret Sounds co-CEO Paul Piticco.