LOS ANGELES (CelebrityAccess) — Ticketmaster and the United States Soccer Federation on Thursday announced a long-term extension of Ticketmaster’s ticketing service contract with the sports organization.
The deal will see Ticketmaster continue to provide both primary and secondary ticketing services and data services, such as individualized in-game information and experiences (e.g., parking, promotional offers), and increase venue security.
“U.S. Soccer’s mission is to make soccer the preeminent sport in the United States and we believe that Ticketmaster provides our fans with a best-in-class purchasing and venue access experience for our events across the country,” said U.S. Soccer Chief Commercial Officer, Jay Berhalter. “The innovative mobile ticketing delivery process used by Ticketmaster is an intuitive solution that provides our fans with the flexibility to access tickets on their smartphone for a simple, smooth and hassle-free experience at our games.”
In 2018, U.S. Soccer hosted 20 international home Men’s and Women’s National Team matches, serving more than 250,000 fans.
Ticketmaster will also provide fan and live event intelligence through LiveAnalytics to U.S. Soccer sports teams and venues. The service will extends U.S. Soccer’s fan marketing efforts by utilizing Ticketmaster’s in house team of statisticians, modelers and researchers to provide insights into fans’ purchasing behaviors and in-game preferences.
“What U.S. Soccer and Ticketmaster both value is forging lifelong relationships with fans by providing the best experiences from the moment they discover tickets are available for purchase to well after the game is over,” said Jared Smith, Ticketmaster President. “Through identity-based ticketing and our suite of analytics tools, U.S. Soccer will be better equipped to reach more fans than ever before in much more targeted and tailored ways. We’re proud to marry our best-in-class technology with U.S. Soccer’s rich history of serving fans.”