BOCA RATON, Fla. (CelebrityAccess) — Dynasty Sports and Entertainment, a major player in the secondary sports ticketing market, announced plans for a major expansion of its business into the world of concert tickets.
As part of its expansion bid, DS&E has hired industry veteran Schuyler Hoversten as the company’s newly minted President of Music.
Hoversten most recently served as Chief Revenue Officer of live concert and event streaming service LiveXLive Media. Prior to LiveXLive, he was the co-owner and inaugural president of LA KISS pro arena football team with Gene Simmons and Paul Stanley, where he oversaw sponsorships, ticket, merch, marketing and game entertainment. His C.V. also includes stints as President of SMG Los Angeles and The Los Angeles Dodgers, where he led business development.
Dynasty, which launched in 2013, originally operated primarily as a ticket broker in the sports world, handling millions a year in ticket inventory for major sports teams like the Brooklyn Nets, Dallas Cowboys and San Francisco 49ers.
The company has since expanded, somewhat euphemistically, to ticketing services as well, and, according to Dynasty, it “helps content holders automate the pricing, distribution, and fulfillment of more than $3 billion in tickets through primary and secondary exchanges annually.”
“Dynasty is a powerhouse in the sports ticketing world, and I am excited about the potential to bring our technology and know-how to the music industry,” Hoversten said. “Dynasty’s technology and services are used by the majority of primary and secondary exchanges in the U.S., and we feel that the concert industry is a natural fit for the company as we continue to evolve and grow.”
“The summer concert season is extremely important. Every year, 52% of the U.S. population attends a live music event, which is why this is the perfect time for Schuyler to join us as we roll out the music side of our business,” according to Dynasty CEO Cole Rubin. “With Schuyler running our music division, we anticipate working with artists this summer to help them sell more tickets directly to their fans.”