GREENSBORO, NC (CelebrityAccess) — Greensboro Coliseum Complex announced a partnership with Live Nation over a new multipurpose live entertainment venue, Piedmont Hall which will be located adjacent to the Coliseum.
Opening in September of this year, the 20,000-square-foot concert hall is the result of a $4 million renovation of a portion of the former Canada Dry bottling plant at the southern end of the Coliseum Complex campus.
“Our staff identified an opportunity in the Piedmont Triad marketplace for a multipurpose venue with a capacity of 2,300,” said Matt Brown, Greensboro Coliseum Complex managing director. “The renovation of the former Canada Dry warehouse was a natural setting to create a dynamic space that would have the flexibility to host a wide variety of events and complement White Oak Amphitheatre and our other facilities.”
When it opens, Piedmont Hall will be operated by Live Nation’s Clubs & Theaters division and joins other Live Nation-operated venues in the region, which include the 1,900-capacity Ritz in Raleigh, and the 2,000-capacity Fillmore in Charlotte.
“Greensboro was a logical move for us. It is a vibrant music market with a very large population base with demand for a 2,300-capacity-sized venue,” said Ben Weeden, COO of Live Nation’s Clubs & Theaters group. “Greensboro Coliseum Complex has done a great job creating Piedmont Hall. It will be an amazing experience for both fans and artists.”
Piedmont Hall is slated to open on Friday, Sept. 6, with a performance by country outlaw performer Aaron Lewis.