PERU (CelebrityAccess) – Warner Music has officially opened its doors in Peru, hiring Angela Sarmiento Vera to head up operations in one of Latin America’s fastest-growing music markets.
Sarmiento Vera joins following a six-year tenure at Warner Music Colombia, where she held various marketing roles including as head of press and TV. She will be based out of Warner Peru’s brand new Lima office and report to Maria Mercedes Montejo, general manager, Warner Music Andean Region.
Commenting on the label’s latest move toward expanding its global impact, Montejo said in a statement: “Peru’s an essential destination for artists from across Latin America and it’s also developed its own incredible local music scene. Growing digital and neighbouring rights income means the market in Peru is as commercially sustainable as it’s creatively sparkling. It’s a great moment to open an office in Lima.”
Iñigo Zabala, president of Latin America and Iberia at Warner Music, added: “The music market in Peru is surging as more people sign-up to digital services. This has opened up huge opportunities for our existing artists, who are traveling there in increasing numbers. Angela has the experience and skills to help them build deeper relationships with local influencers and fans alike. We’re also excited about building our A&R team so we can nurture some of the amazing local talent there.”
Sarmiento Vera said: “I’m honored to be taking up the new role of general manager of Warner Music Peru. I look forward to welcoming our international artists to Lima, as well as working with local talent as we grow the business.”
Sarmiento Vera began her career at Grupo Editorial Norma, a Colombia-based book publishing company. She also worked for Bogotá-based PR agency Fabiola Morera before joining Warner Music Colombia in 2012.