AUSTRALIA/NEW ZEALAND (CelebrityAccess) – AEG Presents and powerhouse Australian promoter Frontier Touring have announced a new joint venture that will unify their operations across Australia and New Zealand.
The partnership combines Frontier Touring’s regional expertise with AEG Presents’ extensive resources and will continue to grow both companies’ presence throughout the Asia Pacific region.
Established in 1979, Frontier Touring will continue to operate under its existing name and be led by founder and CEO Michael Gudinski. The deal does not encompass Gudinski’s Mushroom Group companies beyond Frontier.
Commenting on the new JV, Gudinski said: “Frontier Touring has been fiercely independent since its inception in 1979 and there is no doubt that we’ve batted well above the average on a global level in recent years. AEG Presents has had a successful track record of partnering with independent promoters and allowing them to keep their entrepreneurial roots while also supporting their growth. This next step is about ensuring that Frontier, AEG and our joint venture partners Illusive Presents and Chugg Entertainment raise the bar in the Australasian live market higher than ever before.
Jay Marciano, Chairman and CEO of AEG Presents, added: “Frontier Touring and AEG Presents share a passion and commitment to delivering the best music experiences to artists and fans alike. Michael has built an incredibly respected organization with a proven track record of success and we are pleased that he chose to partner with us.”
The deal comes just weeks after Gudinski and longtime friend and rival Michael Chugg, announced a partnership that sees Frontier Touring and Chugg Entertainment joining forces to co-promote all Chugg Entertainment tours, and mere months after AEG Facilities and SMG announced their intention to form a new facility management entity called ASM Global, which would bring more than 300 facilities worldwide under one banner.
The partnership takes effect on July 1.