SOUTH AFRICA (CelebrityAccess) Ed Sheeran played his first-ever shows in South Africa last month, putting on the biggest shows in the region’s history.
The AEG Presents-promoted shows sold 230,000 tickets for the four dates, breaking a previous sales record by 30,000, according to AEG. Sheeran played two shows at the 55,000-capacity Cape Town Stadium and two at Johannesburg’s 94,73670capacity First National Bank Stadium.
AEG Presents UK promoted the shows in partnership with South Africa’s largest promoter, Big Concerts, a subsidiary of Live Nation.
“Ed is an artist who makes universal and timeless music and that’s why he is a global phenomenon,” Said Simon Jones, exec VP of live music international at AEG Presents UK. “With the South African stadium tour we were taking him to a new audience who hadn’t experienced him live and the appetite to come to the shows was enormous.
“The operation to ensure all Ed’s fans were able to enjoy the concerts in an extremely safe environment was huge. Along with our partners Big Concerts, the cooperation from all relevant government services to achieve this was fantastic and showed what a brilliant destination South Africa is for international touring artists.
“We are really proud to have worked on the shows with Ed and his team and to deliver something very special in a brand new territory,” Jones added.