LOS ANGELES (CelebrityAccess) AEG has named broadband services company Spectrum a key partner across the company’s major assets including the Staples Center, L.A. Kings, L.A. Galaxy and the LA LIVE campus.
The comprehensive agreement, brokered by AEG Global Partnerships, designates Spectrum a founding partner in AEG’s global portfolio. Spectrum will be the official cable, internet, home phone and mobile phone wireless services partner of the Los Angeles properties.
“We are pleased to bring Spectrum’s best-in-class products and services to these storied brands across Los Angeles,” said Jonathan Hargis, exec VP and chief marketing officer for Spectrum parent company Charter Communications. “We look forward to partnering with AEG for many years to come in providing the very best in sports and entertainment to customers.”
Spectrum will also be engaging fans at Dignity Health Sports Park through newly brande3d hospitality and seating areas.
“We are honored to bring Spectrum into the AEG family and work with them across such prominent teams and venues in Los Angeles,” said Nick Baker, chief operating officer, AEG Global Partnerships. “This expansive, strategic partnership was a collaborative effort from the beginning, and Spectrum’s position at the cross-section of entertainment and technology could not be a better fit as we look to continuously amplify and enhance the live event experience.”