ICELAND (CelebrityAccess) A popular touring destination in Iceland has been closed until June because of increased foot traffic and it appears that some of that has to do with a popular Justin Bieber video.
Fjaðrárgljúfur, a canyon 43 miles from Vik, will be closed until June despite the early summer start of the country’s tourism season, according to the Environmental Agency of Iceland. The primary reason is the environmental damage caused by an ever-increasing amount of visitors, according to CNN Travel.
Some of this has to do with the sheer beauty of the attraction but, apparently, some of it is also because of the 2015 video “I’ll Show You” from Justin Bieber. The video features the beautiful landscape of Fjaðrárgljúfur and, with more than 440 million views, has added to the popularity of the attraction.
Inga Hlin Palsdottir, director of the national tourism agency Visit Iceland, clarified to CNN that nobody is fully to blame for this.
“It’s just a natural wonder that wasn’t meant to be that popular,” she said. “We need to build a better infrastructure there so we can invite people all year round. We need paths that can be discovered all year round. It’s not only because of nature, it’s a safety issue.”
In particular, springtime presents a challenge at Fjaðrárgljúfur.
“In Iceland, you have extreme weather conditions — for example, springtime can be very difficult for the nature when the snow is melting and everything gets more wet and muddy,” adds Palsdottir.
h/t CNN Travel