BIRMINGHAM (CelebriyAccess) — Andy Price has been tapped to head Commercial operations at NEC Group’s arenas.
Working across Arena Birmingham and Resorts World Arena, Price will seek to expand current revenue at the venue management company’s existing venues, as well as develop new revenue streams by identifying new products and business opportunities.
He will also be tasked with developing and expanding Amplify, the Arenas’ VIP hospitality business, NEC said.
“This role is a fantastic opportunity for me to work in two world-class venues that I’ve spent a lot of time in – both during my time at Free Radio and as a customer and lover of live events. A huge amount of investment has gone into the Arenas over the past few years and it’s a very exciting time to be joining the team. I’m looking forward to implementing the best practice I’ve seen across venues during my time in the industry to help the Arenas to deliver a dynamic experience for the customer,” Price said.
Price joins NEC Group after a stint Client Services Director at Alive, a public relations firm based in the UK. Prior that, he spent seven years as Regional Marketing Director at Midlands-based radio brands Free Radio and Gem, where he oversaw live events such as Free Radio Live.
The NEC Group Arenas include the Resorts World Arena and Arena Birmingham, both located in Birmingham, UK.