BOSTON, Mass (CelebrityAccess) — Boston-based concert promoter Crossroads Presents announced it has struck a ten-year sponsorship deal with Citizens Bank that will see Citizens Bank Live become a reality at four live entertainment venues in the city.
“A strong arts and entertainment community is linked to a thriving city,” said Jerry Sargent, president of Citizens Bank, Massachusetts. “We are excited to help improve the experience at these iconic venues through “Citizens Bank Live,” while also allowing Crossroads Presents to continue to work to preserve their longevity for generations to come.”
The deal includes presenting partnership deals at the Brighton Music Hall, Paradise Rock Club, and the Orpheum Theatre, as well as a naming rights deal at the soon-to-be-renamed Citizens Bank Opera House, formerly known as the Boston Opera House.
Citizens Bank Live will provide the bank’s customers with VIP access at each venue, including presale tickets to hundreds of performances, skip-the-line benefits, and a new rewards program.
Full details of “Citizens Bank Live” along with a list of all upcoming events will be available later this spring via a yet-to-be-released digital entertainment hub.
“We are pleased and honored to be partnering with Citizens Bank,” said Don Law, president of Live Nation New England and Crossroads Presents. “This long-term partnership will allow us to rededicate ourselves to the support of emerging artists in what has become a very challenging touring environment, as well as continue to make impactful venue improvements and upgrades that will not only enhance the artist and patron experience, but benefit the arts community as a whole.”