BIRMINGHAM (CelebrityAccess) — The Ticket Factory and NEC Group Arenas have partnered to allows concert-goers a way to purchase event tickets with their friends.
The Ticket Factory, which provides ticketing services for the Genting Arena and Arena Birmingham, has tapped Edinburgh based start-up ‘make it social’ for the program.
Initially available on selected events, it allows a user to create a group via email or text messages and then reserve a block of arena seats, with invitations for those seats provided to group members who can individually pay for their seats.
The group leader will start the process by visiting a website or by clicking on the ‘Book With Friends’ button featured on The Ticket Factory event pages.
“Over a third of our NEC Group Arena bookings are for three or more people, which highlights the strong social aspect of live events. We continue to leverage advancements in technology to provide the best purchasing journey possible for our customers, so it’s great to be working with ‘make it social’,” Director of Ticketing for The Ticket Factory, Richard Howle said.
“Offering a social check out option for NEC Group Arena events, allows groups of friends to get together to buy tickets with ease, in a safe environment, giving them piece of mind that their places are secure,” he added.