LOS ANGELES, CA (CelebrityAccess) – Marisa Di Frisco has signed on with indie label Caroline Records as National Director of Alternative/Rock Promotion.
Di Frisco will be based in New York, New York and report to Senior Vice President of Promotion, Marni Halpern.
Di Frisco comes to her new gig at Caroline from iHeartMedia, where she spent six years, working with Chief Programming Officer Tom Poleman in a variety of roles, most recently Alternative Rock Artist Relations Manager. In addition to EA and project manager to Poleman, she focused on alternative rock music strategy, content selection and national artist promotions and initiatives.
Previously, Di Frisco held positions in marketing at USADATA as Account Manager, Z100 as a Music Promotions Assistant, and at CESD Talent Agency.
Di Frisco has a Bachelor’s degree from the University of Maryland in Communication.
“I’ve always had a passion for Alternative Rock music and artist development, and throughout my career, it’s been gratifying to see the format’s growth,” said Di Frisco. “I’m thrilled to take what I’ve learned during my 10 years in radio and pair it with an incredible promotions team led by Jacqueline and Marni, two of the most talented and respected leaders in the industry. Joining the Caroline family is a dream come true,” Di Frisco said in a press statement.