LONDON, UK (CelebrityAccess) – According to MusicWeek, Spotify has today announced a partnership with Live Nation to expand its Who We Be Live series, which will return to Alexandra Palace in November with an additional event slated for June 14th at O2 Academy in Birmingham.
The Birmingham show will feature performances by: Jaykae, Mabel, Mist, Ms Banks, Sneakbo and Yungen among others.
The series, which is inspired by the streaming platform’s UK urban playlist Who We Be is curated by Spotify’s in-house urban music team, and led by senior editor Austin Daboh. The playlist currently has more than 250,000 followers and has become known as a go-to destination for UK fans of emerging urban talent.
Of the partnership, Daboh said: “Spotify launched Who We Be Live in the UK last November and the response was phenomenal – from the artists, managers, labels, and most importantly, the fans. We knew we had to go even bigger for 2018, and we have! We are so excited to be taking this event to Birmingham, where there is a such a vibrant music scene, as well as bringing it back home to Ally Pally in November.”
Sam Bush, president of UK Touring at Live Nation, added: “We are excited to be working in partnership with Spotify on Who We Be Live. This is an event curated for the fans and we have some of the most promising and relevant artists performing in both Birmingham and London later in the year.”