Viejas Entertainment Names Nederlander As Exclusive Talent Booker

SAN DIEGO (CelebrityAccess MediaWire) — San Diego-based Viejas Entertainment has announced that Nederlander Concerts has been selected as the exclusive talent booker for all Viejas venues, including the 2,500-capacity, outdoor Concerts in the Park and 750-capacity indoor club DreamCatcher. Viejas will continue to feature marquee artists in intimate settings, while benefiting from Nederlander’s multi-city routing strategies and established network of relationships with talent.

The relationship between the two companies began earlier this year when Nederlander Concerts successfully booked comedian Carlos Mencia and singer Chris Daughtry at Concerts in the Park, under the direction of Lesley Olenik, Director of Talent for Nederlander Concerts. Ms. Olenik previously worked for Viejas Entertainment and Production for three years.

"Nederlander has a proven track record as one of the most successful concert promotion firms in the business, with award-winning experience in small and mid-sized spaces," said Tony San Pietro, President of Viejas Entertainment and Production. "By establishing Viejas venues like Concerts in the Park and DreamCatcher within Nederlander’s larger network of venues in the region, we can continue to bring top-quality talent to the San Diego area and its wealth of music and entertainment lovers."

"We are delighted to have been selected as the exclusive concert promotion firm for these outstanding venues," said Adam Friedman, CEO of Nederlander Concerts. "Over the past eight years, Viejas Entertainment has established these venues as ‘must plays’ in San Diego for artists. They fit perfectly within, and will benefit from, Nederlander Concerts’ routing strategy of offering multi-city dates throughout the region to artists seeking well-run, iconic venues and first-class promotions by an independent promoter. Both companies remain focused on the artist and their fans, and we look forward to a long, successful partnership with Tony and his team." — by CelebrityAccess Staff Writers