NEW YORK (CelebrityAccess MediaWire) — VEVO ranked among the web's top 10 video content networks in January and, for the third consecutive month, was the most-visited U.S. web network in the coveted Entertainment-Music category with 35.4 million unique visitors in February, according to new data released by comScore Media Metrix, a recognized leader in measuring the digital world. VEVO also announced it has signed nearly 20 new brand advertising and marketing partners for 2010, covering such important consumer categories as Automotive, Entertainment, Retail, Health and Fitness, Consumer Packaged Goods, Telecommunications and Health & Beauty.
The announcements were made by Rio Caraeff (President and CEO, VEVO) and David Kohl (Executive Vice President, Sales and Customer Operations, VEVO).
The premium music video and entertainment service continues to build its audience. VEVO now ranks in the top 10 of all video content networks online by unique video viewers, according to comScore's January Video Metrix numbers, which were released last week. With 35.4 million unique visitors in February, VEVO has also been number one in the Entertainment-Music category for three consecutive months. In December, VEVO became the most-visited entertainment-music network in the U.S. with over 35 million unique visitors – just three weeks after its launch. In January, the network again topped the comScore rankings. VEVO has reached nearly two billion total videos streamed since its launch, according to internal metrics.
VEVO also announced Bally Total Fitness, Comcast, Cox Communications, Estee Lauder (Viva Glam 2010), Ford Lincoln Mercury, Kmart, Sears DieHard, Sony Corporation of America, Sony Pictures Home Entertainment, Warner Bros. Pictures and Procter & Gamble signature brands Nice & Easy, Tide, Oil of Olay, Pepto-Bismol, Nyquil and Natural Instincts have all committed to major advertising and marketing campaigns across the VEVO Network.
VEVO's significant audience scale and reach are the result of its network strategy. The VEVO Network represents an ongoing effort to "power premium music video experiences" by bringing the best music programming to fans anywhere and everywhere they happen to be. The VEVO Network includes VEVO within YouTube, VEVO.com (the service's marquee destination site) and a VEVO-branded embedded player, creating the largest music video audience network online. Recent additions to the VEVO Network include previously announced partners AOL and CBS Interactive Music Group, who will be launching this spring.
VEVO's other charter brand partners include Activision Blizzard, Amstel, AT&T, Axe, Canon, Colgate-Palmolive (Wisp), Dove, Elizabeth Arden, Infiniti, MasterCard, McDonalds, MillerCoors (Peroni), Nikon and Stoli, among others. –by CelebrityAccess Staff Writers