LONDON (CelebrityAccess) — Vevo and BBC Worldwide announced a collaboration on the distribution for BBC Radio 1's Live Lounge performance series. This will see BBC Radio 1 provide a back catalog of over 200 Live Lounge performances on Vevo as well as provide an exclusive home for the majority of future Live Lounge performances internationally. With this agreement BBC Radio 1 gains access to the world's largest premium music video platform with over 12 billion monthly views and exposure within the millennial viewing audience.
Radio 1's Live Lounge features a combination of the music industry's high profile established and emerging artists performing a small selection of stripped-back songs both within and outside of their musical genre. Live Lounge will be available on Vevo as of November 12th.
"I'm delighted that we have been able to broker this deal on behalf of the BBC which benefits the BBC, record labels and artists alike," said Dominic Walker, Director of Radio and Music BBC Worldwide.