Universal's Rringles Hit Stale Note

NEW YORK (Hypebot) — Rringles. Why????

Universal's $5.98 retail package of 3 songs a ringtone and a wall paper image for your cell phone. Will some please explain to me the logic of bringing digital goods back into the physical world?

Wal-Mart and Best Buy are on board as sellers and will probably discount the package. So maybe this is about grabbing shelf space or selling to technophobes or consumers too young or poor to have a credit card to buy online. But how pissed off are they going to be when they figure out that that they still have to be a be a tech wiz to use what they've bought and that it's a pain in the ass to try to load stuff onto your cell phone.