NEW YORK (Hypebot) – Universal Music Group is expanding its direct-to-consumer efforts via a deal with mobile publishing platform Netbiscuits.
UMG will leverage Netbiscuits' B2B web software platform to launch mobile websites and services. Through artist-branded mobile websites, UMG will offer fan to fan interaction and the ability to make purchases directly from smartphones across the iPhone, Android, and Windows Mobile platforms. UMG also plans to utilize the text messaging service integrated within the Netbiscuits platform.
From the press release:
“Universal is committed to providing consumers with even more engaging interactive opportunities to connect with their favorite artists and music by personalizing their mobile devices,” stated Mr. Ring. “Thanks to the support we are getting from Netbiscuits, we’ll be in an even better position to extend these artist opportunities and products across the widest array of available wireless devices. Through their exclusive technology, we’ll be able to offer consumers truly engaging mobile music experiences, that include the chance to generate their own content, leaving comments, uploading pictures, and chatting with each other via these mobile sites. UMG will continue to lead the way in adopting the latest technology to offer fans the most dynamic interactive musical experiences possible.”
“We’re very excited to help Universal Music mobilizing so many of the world’s most famous music artists," added Ran Farmer, Managing Director of Netbiscuits Inc. “All these artists going mobile means to me that the mobile web today really is a mass market phenomenon. Adding the right mobile commerce strategies and technologies to the mix finally paves the way for real revenues coming from the mobile channel.”