SHELTON, CT (CelebrityAccess MediaWire) — Almost every concert-goer has had the experience of attending a rock concert and seeing BIC lighters aglow throughout the massive crowd signaling appreciation of a particular song or to request an encore. Nowadays it is a mix of cell phone screens and BIC lighters.
"BIC continues the tradition of being there with the free BIC Concert Lighter application for Apple iPhone, Apple iPod touch, Google Android devices, and BlackBerry Storm," said Mark Funderburk, associate brand manager – Lighters, BIC Consumer Products USA. "Users can virtually experience BIC's authentic flick sound and select their favorite lighter design to use on the phone. There is even a unique concert mode feature that lets you zoom-to-flame providing a big realistic flame to hold high above the crowd."
BIC Consumer Products USA is a leading distributor of stationery products, lighters and shavers. Since its founding more than 50 years ago, BIC has honored the tradition of providing high-quality, affordable products. Through this unwavering dedication, BIC has become one of the most recognized brands in the world today. –by CelebrityAccess Staff Writers