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The Palace Of Auburn Hills Undergoes $5 Billion Refurbishing


(CelebrityAccess MediaWire) — The Palace of Auburn Hills, MI is going to be more palatial than ever with more than $5 million in improvements and enhancements to the facility inside and out.

On the outside, there has been extensive refurbishment of the on-site parking lot allowing up to 700 additional vehicles to park on site. The project also involved landscaping enhancements surrounding the building, on the perimeter grounds and on the berms throughout the lot, and a large-scale resurfacing and re-lining of the parking areas. The Palace's West Plaza, immediately outside of the building's Atrium entrance, has been upgraded with an attractive, non-slip faux slate surface.

There will be a new Palace Hall of Fame window exhibit located on the exterior of the building between the Atrium and Administration Entrances. This colorful display is chocked full of memorabilia from some of the biggest names to perform at the venue including Elton John, Billy Joel, Bob Seger and Madonna.

Inside the building, several of the concessions stands on the main concourse have been re-tiled to make them more attractive, while the loge level arena stairways have been enhanced by the addition of non-slip surfacing.

The Terrace Club, located above the East Entrance, will be renamed "Captain's Quarters" after Captain Morgan's Rum as part of a sponsorship agreement with Diageo. It will be colorfully redecorated in the product's distinctive colors and will still serve as a spot for dinners before games as well as a halftime and post-game club.

The arena's game presentation will have new video signage and audio capabilities. The Daktronics Pro-Ad’s video signage has been expanded to cover the entire circumference of the arena, nearly 1,000 feet of fascia of the loge level. This "Ring of Light" will provide even more eye-popping effects for guests attending Pistons games and other Palace events.

The arena's centerpiece, its "Palace Chandelier" scoreboard, has been enhanced with the addition of two rings of totally interactive, custom-made Daktronics Pro-Ad video signage. A ring added above the board is 19 inches high and 86.6 feet in circumference and a ring below the scoreboard is 19 inches by 45 feet. To make the arena's sound even crisper and more consistent, an all-new audio system has been installed. The state-of-the-art, computer-controlled system provides better coverage and a higher fidelity for both voice and music.

"We strive to provide our guests with the best experience possible when they attend events at The Palace," said Tom Wilson, president and CEO of the Detroit Pistons and Palace Sports and Entertainment. "Over the years, we have put more than $50 million back into the facility to keep it the nation's finest. We see the start of Pistons season as the beginning of our yearly cycle, so we focus our energies to have the building in utmost preparation for the opening tip." –Jane Cohen and Bob Grossweiner