Samsung Moves To Shutter Milk Music Service

(Hypebot) – Originally intended to act as a competitor to Pandora, Samsung is finally calling it quits on Milk Music, after years of jumping platforms in multiple vain attempts to gain some traction.

Guest Post by Bobby Owsinski on Music 3.0

Don't feel bad if you haven't heard of Samsung's Milk Music service – not many people have. Even though the company launched Milk Music to great fanfare a couple of years ago, the service managed to gain little traction since.

That's why Samsung has decided to shutter the service, according to various reports.

Milk Music was originally meant to be a competitor to Pandora that would play exclusively on Samsung mobile phones. When phone users mostly ignored it, Samsung then opened it up online, then brought it to their smart televisions as well.

In 2014 the company launched the Milk Video version of the service specializing in short form videos as part of a greater media strategy that included sports and an advertising platform. Needless to say, that failed to gain traction as well.

Actually Milk Music did gain some users on the free tier, but the company wasn't able to upsell them to the paid premium tier, which is a continuing problem with many other platforms as well.

This just goes to show that just having deep pockets doesn't guarantee success of a music streaming service. Look for smaller services to either shutter or be acquired soon.