ROTHBURY, MI (CelebrityAccess MediaWire) — Festival organizers have announced that they are pulling the plug on the 2010 return of the festival, making it, with Live Nation's Pemberton to be the second major North American festival to be cancelled this week.
AEG Live and Madison House, the event's producers, claimed that a contributing factor in the decision was difficulty in assembling an solid artist lineup because of scheduling conflicts.
"The result for this year is that we are not able to move forward with the integrity and high standards that we demand from ourselves and for the festival." Madison House Presents’ Jeremy Stein said in a statement.
The event's producers took pains to note that the cancellation of this year's event doesn't mean that Rothbury is down for good. Organizers said that they are already moving forward with Rothbury 2011.
"This event is something very special, and we are unwilling to potentially tarnish what Rothbury is, and can become, by working under conditions that will produce anything less than a magical experience. Our efforts are certainly not coming to an end." Stein said.
Rothbury has had a troubled existence. It debuted in 2008 to solid attendance and favorable reviews but nearly went by the boards in 2009 when the resort where the event is held went into bankruptcy, but organizers managed to stage the event anyways, reporting an attendance increase of 30% over the previous year. – CelebrityAccess Staff Writers