NEW YORK (CelebrityAccess MediaWire) — VH1, Pepsi and the NFL have joined forces once again to bring the worlds of football and music together with VH1's "Pepsi Superbowl Fan Jam." Taking place on the beach in the host city of South Beach, FL, this year's celebration will pay tribute to the All-American sport of football and its 44th Super Bowl, with performances by Rihanna, Justin Bieber and Timbaland with special guest Keri Hilson, among other special guest appearances. Nick Cannon and Nancy O'Dell are tapped to host the night's festivities, which will not only include spectacular live performances but will feature many of the NFL's biggest players in both humorous pre-taped interviews as well as live on stage. VH1's "Pepsi Superbowl Fan Jam" will air Live on VH1 on Thursday, February 4 at 9 PM.
During VH1's "Pepsi Superbowl Fan Jam," VH1 will feature a spot highlighting Dosomething.org and The VH1 Save The Music Foundation, presenting the five winners from the latest DoSomething initiative. It will profile and reveal these young adults talking about their experience "doing something" and the next Dosomething.org initiative — the Virtual Battle of the Bands.
All of the performances from VH1's "Pepsi Superbowl Fan Jam" will be available online at fanjam.vh1.com following the on-air premiere on February 4.
VH1's "Pepsi Superbowl Fan Jam" will be executive produced by Lee Rolontz, produced by Patrizia Di Maria and directed by Michael Dempsey. –by CelebrityAccess Staff Writers