NEW YORK (Hypebot) – Artist services site ReverbNation has partnered with direct to fan e-commerce provider Audiolife to create the Reverb Store. Currently in private beta, the free offering which goes public in October, enables artists to design physical and digital goods online and sell them without upfront expense. Products are produced on-demand and delivered to the fan.
"The Reverb Store allows artists to layer a purchasing opportunity into every fan interaction they have online, whether it's at Facebook, MySpace, a blog, or the band's own website," according to ReverbNation CEO Michale Doernberg. "We wanted to provide a single turnkey solution for the serious musician that allowed them to promote, build and manage a fan-base, and transact business with them. Audiolife shared our vision. "
Integrated marketing and promotion tools –
Customizable look and feel –
Artists can buy their own products in small batch or bulk –