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RCRD LBL Has Launched

THE WEB (Hypebot)Downtown Records and internet entrepreneur and Engadget cofounder Peter Rojas today launched RCRD LBL, as an online label offering free, sponsor-supported MP3s from established and emerging artists and labels across a variety of niches and genres. PUMA, airline Virgin America and Nikon Inc. are among the major brands that have signed on as inaugural RCRD LBL sponsors.

RCRD LBL is a blog-driven destination that attempts to combine an artists need to connect with young audiences who increasingly discover music on-line with sponsors looking new ways to communicate with this hard to reach demographic.