NEW YORK (CelebrityAccess) — RadioShack is back, the neighborhood electronics convenience store has just announced the launch of NCREDIBLE, an exclusive line of products in collaboration with Chief Creative Officer Nick Cannon.
The NCREDIBLE 1 Bluetooth headphones are the first product to launch and are rolling out in the retailer’s more than 1,700 stores, dealers and online over the next several weeks.
To celebrate the essence of the NCREDIBLE brand and its roots in community and youth empowerment, the electronics pioneer and Cannon were joined at the iconic Harlem store location by members of NY Youth Against Violence and community leaders. The event featured a performance by Cannon and the Harlem School of the Arts.
This is the first in a series of community-focused initiatives that will take place at RadioShack locations nationwide.
Cannon, who is a lifelong fan of the company, credits the retailer with fostering his creative spirit and interest in electronics. His role as Chief Creative Officer extends beyond the NCREDIBLE product to helping the company continue to grow its educational product line and curating the in-store experience.