CZECH REPUBLIC (CelebrityAccess MediaWire) — Following the signing of a contract between the two companies today, Telefónica O2 Czech Republic has become the general partner of Live Nation. This allows O 2’s participation in events organized in the Czech Republic by Live Nation including mega gigs of various world stars. Thanks to the five-year contract, O2 customers will benefit from preference tickets won through various games, contests and other events organized by the operator.
“We are a company whose long-term strategy involves the support to exceptional cultural projects in the Czech Republic. We are aware that our customers always deserve something special, which is why we have decided to joint the true world class in the organization of concerts. Live Nation represents starts such as Rolling Stones, Madonna, U2 or Coldplay. We are happy that thanks to our contribution fans will have the opportunity to see their idols on stage feeling the emotions alive”, added Salvador Anglada, CEO of Telefónica O2 Czech Republic.
The five-year contract grants Telefónica O2 Czech Republic the title of general partner. This title shall enable not only displaying of O2 logos on the tickets and billboards, but mainly will bring immediate benefits to O2 customers, including exclusive content services for mobile phones or a chance to win tickets in different customer competitions. Also possibility of priority ticket buying is being prepared. –by CelebrityAccess Staff Writers