HAMBURG, Germany (CelebrityAccess MediaWire) — AEG has expanded on their partnership with European telecom Telefónica O2 Germany in a naming rights deal that will see the Color Line Arena renamed to O2 World Hamburg.
The announcement of the ten-year deal also included a list of upgrades planned for the venue, including modern digital information platforms (including a 360° LED board). Other planned upgrades include a new entrance to the venue as well as enhancements for the suites and other premium areas.
The financial terms of the deal were not disclosed.
"I would like to congratulate O2 and our team in Germany on this further cooperation. Our companies have enjoyed a fantastic partnership for many years. O2 World Hamburg and O2 World Berlin put us both in an incredibly strong position in the German entertainment market", says Tim Leiweke, President & CEO Anschutz Entertainment Group Inc.
"Two and a half years ago we purchased the arena with the objective of entering a new era together with a new partner in Hamburg. Right from the beginning, O2 was our partner of choice for Hamburg." added AEG Germany CEO/President Detlef Kornott. – CelebrityAccess Staff Writers