NEW JERSEY (Hypebot) –
The National Association of Recording Merchandisers has launched a Digital Think Tank task force of NARM members dedicated to resolving issues surrounding the business of digital music. Members include: 7digital, Amazon.com, E1, EMI, IODA, Iris, iTunes, Microsoft, Mix & Burn, Napster, Nokia, The Orchard, Rhapsody, Rhino, Sony, Topspin, Universal, Verizon, WEA, and Wind-up.
At yesterday’s kick-off meeting, the Digital Think Tank formally established working groups that will tackle three broadly defined issues identified by the NARM membership: digital supply chain and operations, metrics and data visualization, and product development.
Three Digital Think Tank Working Groups
“The world of the supply chain for music has become incredibly complicated,” said NARM President Jim Donio. “Historically, through the work of our Operations Committee, NARM has been the instrument of change in helping identify and resolve a host of operational issues surrounding the sale and distribution of physical product. With the Digital Think Tank, we’re assembling members into this new task force, and bringing our problem-solving experiences from the physical world to bear on similar issues surrounding digital music. The ultimate mission is to help make the business and consumer experience in the digital realm the best it can be.”