LOS ANGELES (CelebrityAccess MediaWire) — Los Angeles and Dallas based Entertainment 3Sixty announced its official launch. The company's primary focus is developing innovative brand partnership programs by aligning with live music properties including: artists, venues, tours and festivals that touch consumers at a true passion point. Entertainment 3Sixty's ability to navigate the entertainment world comes from its founders' 25 years of established relationships throughout the industry. The company's current client base consists of a star studded line-up of artists, record labels, concert promoters, management companies and tours and festivals including: John Mayer, George Strait, Atlantic Records, Roadrunner Records and Rockstar Energy Drink Uproar Festival, among others.
Entertainment 3Sixty is headed by sponsorship and marketing executive, Lisa Bennett (President), hailing from Omnicom and Clear Channel Entertainment (now Live Nation), Julie Curtis (Sr. Vice President), who joins the company from AEG Live and music industry leader and entrepreneur John Reese (CEO), who is the founder of Freeze Artist Management and a founder and producer of some of today's most successful music and lifestyle touring festivals including: The Rockstar Taste of Chaos and the Rockstar Energy Drink Mayhem Festival among others. Reese has worked with many successful artists in his twenty year career in artist management, touring and as a record label executive. Artists Reese has worked with include Guns N' Roses, The Cure, Slipknot, The Used among many others. John Oakes (CIO) also joins the Entertainment 3Sixty Team, who with Reese founded www.DiNGLIFE.com – the music industry's largest device personalization company – and is an executive with Freeze Artist Management. "We are truly excited about this venture," states CEO John Reese. "Our team is extremely forward thinking and seasoned in the industry. With experiences that range from major touring rock festivals such as: Rockstar Energy Drink Mayhem Festival, Rockstar Taste of Chaos to industry events South by Southwest and the Sunset Strip Music Festival, OZZFest and Rock on the Range, the collective team thinks on an expansive level beyond just traditional sponsorships and we will serve our clients in very innovative ways." As founders of Freeze Artist Management, Reese and Oakes together have represented artists that sold in excess of 100 million albums and their management roster will continue to diversify as the industry's landscape continues to shift. With the emergence of Entertainment 3Sixty, Reese and Oakes show why their flair for forward-thinking endeavors flourish by staying steps ahead of the industry by providing music fans what they want and giving leading brands an outlet to reach their target demographics.
Entertainment 3Sixty President Lisa Bennett comes from the radio advertising and global marketing and sponsorship direction, bringing her years of experience from the formidable Clear Channel Entertainment (now Live Nation), Omnicom Corporation and with Irving Azoff for Frontline Management to help create fully integrated programs and brand activation as well as delivering million dollar touring partnerships for the likes of George Strait, NSync, The Backstreet Boys, Music as a Weapon Festival Tour and the legendary South by Southwest. Her ability to coordinate the right brand with the right artist and tours, as well as utilize her skillful marketing plans makes her in demand from major brands and artists alike year after year. Her counterpart on the sponsorship, branding and marketing side of the company, Sr. Vice President Julie Curtis, comes from both the venue and concert industry. With AEG Live, Ms. Curtis was pivotal in the title sponsorships for 2008's OZZFest, and Canada's Monsters of Rock. In addition, she has negotiated sponsorships for venues including Dallas' Nokia Theatre as well as deals for multiple AEG Live clubs. Her ability to move from venues to tours to festivals as well as institute original branding and sponsor/endorsement programs make her a vital component to the team.
Entertainment 3Sixty will operate offices out of both Los Angeles, CA and Dallas, TX. –by CelebrityAccess Staff Writers