Manchester City Football Club Taps SeatGeek For Primary Sales At Etihad Stadium

MANCHESTER, UK (CelebrityAccess) — SeatGeek announced that it had struck a multi-year deal with Premier League champions Manchester City Football Club to become the organization’s official primary ticketing partner, commencing in the 2018-2019 season.

As a part of the deal, MCFC will adopt SeatGeek’s SeatGeek Enterprise ticketing platform to provide ticketing services for their fans at the club’s 55,000-seat Etihad Stadium and will form part of the club’s transactional software and reporting systems

“At Manchester City we’re committed to developing the fan experience in all aspects of our operation, and see our ticketing systems as an integral part of this. SeatGeek are a recognized industry leader with an excellent track record of providing innovative ticketing software, so we’re incredibly excited to kick-off this new partnership,” Danny Wilson, Operations Director at Manchester City said in a press statement.

SeatGeek is rapidly becoming a force to be reckoned with in the world of professional soccer and 25 percent of the Premier League has taken up with the Ticketmaster rival. The company has also expanded its footprint outside of professional soccer, with recent partnerships announced with the NFL’s Dallas Cowboys and New Orleans Saints, and the NBA’s New Orleans Pelicans.

“We see the U.K., and much of Europe, as a major growth opportunity for our primary ticketing solution SeatGeek Enterprise,” said SeatGeek Co-founder Russ D’Souza. “Partnering with Manchester City is a big moment for SeatGeek, as we continue to see the massive opportunity to bring world-class technology to ticketing.”