HARTFORD, CT (CelebrityAccess MediaWire) — Comcast and Live Nation gave renewed on a deal for a four year extension of their current seven-year naming rights agreement for the Comcast Theatre in Hartford. The new deal will see the theatre rebranded as the Xfinity Theatre, effective immediately.
Terms of the agreement were not disclosed.
The 25,000-capacity amphitheater, owned and operated by Live Nation hosts approximately 20 concerts per year.
"Over the last four years, Live Nation and Comcast have developed a strong and rewarding partnership, and we are delighted to extend our relationship through 2019," said Jim Koplik, Live Nation President, Connecticut / Upstate New York. "We look forward to working with Comcast to make the newly rebranded Xfinity Theatre an entertainment destination for people from across New England and beyond."
Comcast's sponsorship at the Toyota Presents the Oakdale Theatre in Wallingford, Connecticut is also changing to the company's newer Xfinity branding. – Staff Writers