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Live Nation Forms Joint Venture With mixitup

MELBOURNE, Australia (CelebrityAccess MediaWire) — Live Nation Australasia has formed a joint partnership, mixitup Australia with Australian brand entertainment agency mixitup with an eye towards developing brand partnerships for entertainment properties in Australian and Asian markets.

Established in 2006, mixitup provides services such as sponsorship deals, brand management, brand activation, and production services, as well as strategic and creative consultancy. Prior to pacting with Live Nation, mixitup worked with Michael Coppel Presents, which also recently joined the Live Nation team in events such as the V Festival, Daft Punk and Red Hot Chili Peppers. mixitup's list of clients includes: ANZ, Red Bull, Pan Macmillan, Kirin, Jagermeister, Pump Water and Optus.

Michael Coppel, president of Live Nation Australasia commented: "We are looking forward to continuing our great working relationship with mixitup, who have a well earned reputation for creating and managing highly successful brand partnerships." – Staff writers