(CelebrityAccess News Service) – Music Choice, the premier music television network, will air an exclusive concert featuring performances by both Indigo Girls and Keb' Mo' on March 14 in 32 million cable households. The concert will also air throughout March in over 12 million DIRECTV households.
Music Choice has partnered with FYE, one of the nation's leaders in entertainment retail, to promote this special concert event by offering a short video clip from the concert in 650 FYE stores' listening stations. In addition, the FYE stores will feature customized music display bins, with the MUSIC CHOICE and DirecTV logos branded onto the bins' signage. The bins, two per store, will contain the latest releases by the Indigo Girls and Keb' Mo'. Music Choice will include FYE logo placement and messaging in the self-produced concert promotional spots that will air on both cable and DIRECTV.
The concert was filmed at the Bottom Line in New York City. –Jane Cohen and Bob Grossweiner