WEST HOLLYWOOD, CA (CelebrityAccess MediaWire) —
Ticketmaster announced it will be the exclusive ticket provider for the HullabaLOU Music Festival held July 23rd-25th, 2010 at Churchill Downs Racetrack, home of the world-famous Kentucky Derby. The festival is the first endeavor by the newly formed Churchill Downs Entertainment Group, a wholly owned subsidiary of Churchill Downs Incorporated.
The three-day summer music festival will showcase more than 65 bands including Bon Jovi, Kenny Chesney, and Dave Matthews Band. Designed to be an annual event, the HullabaLOU Music Festival will feature a wide range of artists that blend the sounds of classic rock, country, adult contemporary, and bluegrass on five stages throughout the sprawling 147-acre historic facility.
Ticketmaster will provide event ticketing distribution solutions, including on-site scanning technology to validate barcoded event tickets; online and offline event marketing and communication tools; and a multitude of new services to help drive ticket sales and enhance the overall entertainment experience for music festival fans.
“We are pleased to be working with Ticketmaster to utilize their extensive marketing capabilities to launch the HullabaLOU Music Festival,” said Steve Sexton, president, Churchill Downs Entertainment Group.
“We are thrilled to be supplying the latest in advanced ticketing technology for CDE’s inaugural HullabaLOU Music Festival, a staple part of the summer music festival season,” said Nathan Buck, general manager, Ticketmaster. “Ticketmaster is committed to providing quality service, distribution, and platforms for CDE’s HullabaLOU Music Festival to help drive ticket sales and enhance the overall entertainment experience for music festival fans.”
–by CelebrityAccess Staff Writers