LONDON (CelebrityAccess MediaWire) — Hard Rock International and Live Nation announced that Sir Paul McCartney will be headlining Hard Rock Calling 2010 on Sunday, June 27th in Hyde Park, London. McCartney joins Pearl Jam as the headliners at Hard Rock Calling, the premier music festival this summer. Hard Rock Calling 2010 will launch Hard Rock International’s fifth annual Ambassadors of Rock Tour, a global concert series featuring top artists and bands to benefit charities worldwide.
Hard Rock Calling 2010 will be McCartney’s first solo headlining performance in Hyde Park, having appeared at 2005’s Live 8 Concert and most recently, surprising fans last summer at Hard Rock Calling 2009 during Neil Young’s set, performing The Beatles anthem ‘A Day In the Life.’
Hard Rock Calling promises three days of unparalleled music, Hard Rock Calling 2010 will feature performances by The Hives, The Gaslight Anthem, Ben Harper and Relentless7 and Wolfmother with additional top acts to be announced this spring.
“Sir Paul McCartney in Hyde Park – this is a once in a lifetime opportunity for fans to witness a historic event with one of the most legendary artists of all time,” said Brian Siemienas, Senior Director of Marketing, Hard Rock International.
McCartney's new “Up and Coming Tour” begins in the U.S. this March before heading to Europe. “It will be wonderful to perform for the hometown crowd. The fans in Hyde Park are the best in the world,” added McCartney.
With tickets in high demand, the only way in may be to win your way in. Consumers will have the chance to live the life of a rock star, travelling the world to Hard Rock’s Ambassadors of Rock concerts by entering the global sweepstakes viawww.HardRock.com. And as with all Hard Rock International ventures, philanthropy will be an important part of Hard Rock’s global tour, with each Ambassadors of Rock event benefiting a local charity. Concert details and additional 2010 Ambassadors of Rock Tour stops will be announced on www.HardRock.com. –by CelebrityAccess Staff Writers