Global Spectrum Signs New Naming Rights Partner At NJ Arena

TRENTON, NJ (CelebrityAccess MediaWire) — Global Spectrum has pacted with Sun National Bank in a new naming rights deal for the venue currently known as the Sovereign Bank Arena.

The terms of the multi-year agreement were not released but the deal is estimated to be upwards of 7 figures.

The venue soon to be known as the Sun National Bank Center is a 10,000 seat arena that currently provides a home for Trenton Devils (East Coast Hockey League), Philadelphia Passion (Lingerie Football League), and the NJ Kings (American Indoor Football Association – scheduled to start in March 2010) opened on October 6, 1999. Over the past decade, the Arena has hosted major artists like Cher, Bruce Springsteen, and Elton John; top sports events such as the 2006 NCAA Women's Division I Basketball First and Second Rounds, and 2009 NCAA Women's Division I Basketball Trenton Regional.

The transition between Sovereign Bank Arena and Sun National Bank Center, including all interior and exterior signage, will be complete by the end of the year.

"Global Spectrum is truly excited to partner with a company so invested in their community as Sun National Bank is," said Global Spectrum's Jeff Schumacher, general manager of the Sun National Bank Center. "We are looking forward to continue the celebration of our 10 year anniversary with a new sponsor on board and together be able to continue to bring the best entertainment to Mercer County." – CelebrityAccess Staff Writers