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Four Independent Music Companies Join Forces In New Entertainment Company

THE NETHERLANDS (CelebrityAccess MediaWire) — Backstage rumours have been going on for a while, but now it’s finally official: artist management firms, MSF Music and Mana Music join forces with concert promoter and booking agency The Alternative. The new company, that will operate under the name The Alternative, has joined forces with Dutch full service entertainment firm: The Entertainment Group.

This new music- and entertainment company is being formed by a strategic merger between four existing companies with each of them contributing their own specialized network, experience and expertise: MSF Music (management Krezip and After Forever), Mana Music (management Room Eleven en Taxi To The Ocean), concert promoter and booking agency The Alternative (Coldplay, Jack Johnson, Pete Philly & Perquisite and Moke) and The Entertainment Group.

Initiators are Emiel Govaert (MSF Music), Marc Hofstede (The Entertainment Group), Willem Venema (The Alternative), Folkert Blaauw (The Alternative) and Jacco van Lanen (Mana Music).

As of September 1st, the company will operate from their new offices in Hilversum focusing on management, agency, bookings, concert promotion, festivals, publishing and recordings for both national and international talent.

The Alternative will start its business with the following portfolio of artists:

After Forever, Esmaye, Fernando Lameirinhas, Krezip, Room Eleven, Roseary’s Sons, Speelman & Speelman, Taxi to the Ocean and Storybox.

Exclusive agent for The Netherlands

Dutch talent: a balladeer, About, Arling & Cameron, Bettie Serveert, C-Mon & Kypski, Coparck, Dyzack, J-Stars, Kraak & Smaak, LPG, Lucky Fonz III, Matik, Moke, Moss, Pete Philly & Perquisite, Room Eleven, Senna, Silent Disco van, Storybox, Taxi to the Ocean, The Gathering,

The Phantom Four, Voicst and De Woordlooiers

International: The Answer (IR), Sarah Bettens (B/USA), The Blind Archery Club (N), Solomon Burke (USA), Willy DeVille (USA), The Go Go Prophecy (B), Seth Lakeman (Ir), Levellers (UK),

New Model Army (UK), Tom Pintens (B), Southside Johnny & The Asbury Jukes (USA),

Candi Staton (USA), The Sunday Drivers (Spain), Vaya con Dios (BE) and Venice (USA).

Bookings of international acts
Absynthe Minded, Angus & Julia Stone, Babyshambles, Black Rebel Motorcycle Club, Cake, Blondie, Bright Eyes, Steve Earle, The Feeling, Donavon Frankenreiter, Fratellis, G Love & Special Sauce, The Go! Team, Hard-Fi, The Horrors, Juliette & The Licks, Kula Shaker, John Mayer, Mogwai, Oh No Ono, Tom McRae, Kate Nash, Sioen, SoKo, Sukilove, Travis, Unkle Bob, Lucinda Williams, +44, The Broken Beats and many more.

Concert promotions
Tori Amos, Coldplay, Eels, Lisa Gerrard, Leela James, Jack Johnson, Live, Pixies, Snow Patrol, etc.

Picnic in the Park (1st with Jamie Cullum), Hard Gelach (comedy) and the exclusive programming of Bevrijdingspop Haarlem (Liberation Pop).